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SOA World 2008 East - Keynotes
John Goodson,
Vice President and General Manager DataDirect Technologies


About the Speaker:
John Goodson is the executive leader of DataDirect Technologies. He is responsible for daily operations, business development, product direction and long-term corporate strategy.

John brings significant technical and business leadership to a company that's been a consistent innovator of multi-platform data access middleware. Joining DataDirect in 1992 as an engineer, he has since held positions of increasing responsibility in research and development, technical support and marketing. John is a well known and respected industry luminary and data connectivity expert. For more than 10 years, he has worked closely with Sun and Microsoft on the development and evolution of database connectivity standards including J2EE, JDBC, .NET, ODBC and ADO. John has been involved with ANSI H2, the standards committee responsible for the SQL standard and SQL Access Group, which has been responsible for defining call level interfaces for relational databases. He is now actively involved in Java standards committees, including the JDBC Expert Group and Java Rowsets. This active leadership has helped his team develop the most technically advanced database connectivity technologies. John holds a Bachelor of Science in computer science from Virginia Tech.


Ken North,
DataServices Conference Chair


About the Speaker:
Ken North is a consultant, software developer, author, speaker, industry analyst, and company founder. His software technology expertise has spanned the mainframe, minicomputer, microcomputer and Internet eras. Ken teaches Expert Series seminars and is the publisher of SQLSummit.com, WebServicesSummit.com and GridSummit.com. Ken was Contributing Editor for Internet Computing, Web Techniques and Dr. Dobb's Journal. He wrote the "Database Developer" column for Web Techniques and Dr. Dobb's Sourcebook and was XML and Web Services Editor for Dr. Dobbs Journal.

Ken has consulted, spoken at conferences and taught seminars in North America, South America, Asia and Europe. He's served as conference chair for LinkedData Planet, NextWare, and the XML DevCon conferences in Europe and North America. He has programmed conference content for Penton Media, Jupitermedia, SIGS, 101 Communications, Giga Information Group and Camelot Communications.

Prior to founding Resource Group, Inc. in 1981, Mr. North held management and software engineering positions with TRW and Computer Sciences Corporation. He founded Ken North Computing (www.kncomputing.com) in 1997.

Ken wrote Database Magic with Ken North (Prentice Hall) and Windows Multi-DBMS Programming (John Wiley & Sons). He developed APIBench, the SQL API benchmarking suite and contributed to Dr. Dobb's Database Development: Tools and Techniques (R&D Books). He was a technical reviewer of JDBC Database Access with Java (Addison-Wesley) and JDBC API Tutorial and Reference: Second Edition (Addison-Wesley). Ken's articles have appeared in dozens of publications including Dr. Dobb's Journal, Software Times, Database Trends and Applications, Intelligent Enterprise, SQL Server, DB2, Business Integration Journal, XML, XML-Journal, Web Techniques, The Data Administration Newsletter, SearchDatabase, Java Pro, Software Development, DBMS, Byte, PC Week, Windows NT, Network Computing, Windows NT Systems, Windows Tech Journal.



Dr. Richard Mark Soley,
Chairman and CEO, Object Management Group, Inc.


About the Speaker:
Dr. Richard Mark Soley is Chairman and Chief Executive Officer of the Object Management Group, Inc. (OMG®) and Executive Director of the SOA Consortium.

As Chairman and CEO of the OMG, Dr. Soley is responsible for the vision and direction of the world's largest consortium of its type. Dr. Soley joined the nascent OMG as Technical Director in 1989, leading the development of OMG's world-leading standardization process and the original CORBA® specification. In 1996, he led the effort to move into vertical market standards (starting with healthcare, finance, telecommunications and manufacturing) and modeling, leading first to the Unified Modeling Language (UML®) and later the Model Driven Architecture (MDA®). He also led the effort to establish the SOA Consortium in January 2007.

Previously, Dr. Soley was a cofounder and former Chairman/CEO of A. I. Architects, Inc., maker of the 386 HummingBoard and other PC and workstation hardware and software. Prior to that, he consulted for various technology companies and venture firms on matters pertaining to software investment opportunities. Dr. Soley has also consulted for IBM, Motorola, PictureTel, Texas Instruments, Gold Hill Computer and others. He began his professional life at Honeywell Computer Systems working on the Multics operating system.



David Linthicum



While everyone wants to do SOA right the first time, the typical results are not always stellar. Indeed, the pitfalls of building any complex architecture, including SOA, are something that the SOA practitioners must contend with, and most are ill-equipped. However, it's possible to always be successful when implementing SOA if you just learn the facts that it's hard, time-consuming, and requires a sane approach. In this keynote presentation we'll take the mystery out of SOA requirements, design, and implementation, not just by providing hype-driven concepts, but a step-by-step approach for building an SOA that works each and every time, no matter how complex or simplistic the problem domain, business issues, or technology solution. This keynote is a must attend for those looking to get SOA right the first time.

About the Speaker:
Dave Linthicum is the CEO of StrikeIron (www.strikeiron.com) who offers Web services on-demand. In additional Dave is the author or co-author of 10 books, a thought leader in the Web 2.0 and SOA space, frequent keynote presenter, and has served as the CTO for 3 technology companies. You can reach Dave at david.linthicum@strikeiron.com.


SOA World 2007 West - Keynotes
Day 1: SOAWorld 2007/ Virtualization Conference - Introductory Keynote:
Miko Matsumura,
Deputy CTO, webMethods

Time Oriented Architecture: Evolution by Design?

Inspired by hundreds of real-world SOA projects from across the world, Miko Matsumura will in this keynote illustrate the ultimate purpose for adopting SOA, which he defines as unleashing the creativity of Composite Applications, Web 2.0, Business Process Applications, and B2B in your Enterprise Network.

The highly evolved, yet pragmatic SOA methodology Matsumura will describe can prevent you getting bogged down in heavyweight governance strategies. He will show the audience how to focus on what's important and yet still develop an infrastructure for change.

This approach will provide a framework about how to understand policies, composites, lifecycle governance, loose coupling, heterogeneous distributed systems, adaptability vs stability, service portfolio management and other aspects of the Intelligently Designed SOA. As Matsumura himself expresses it, in an interview about the upcoming presentation, those attending and watching the keynote on SYS-CON.TV will: "Learn the true purpose of core building blocks of SOA and learn how to address system complexity without getting bogged down in the tar pit of the 'thousands of incomprehensible moving parts' or the intractable political battles that tend to emerge from multi-organizational SOA."

About the Speaker:
Miko Matsumura is vice president and deputy CTO, SOA products at webMethods and chair of the OASIS SOA Adoption Blueprints Technical Committee. He is well recognized for his work at The Middleware Company, Systinet, and as Chief Java Evangelist for Sun Microsystems. He has an MBA from San Francisco State University and a masters in neuroscience from Yale University.

Keynote: Monday, Nov. 12th - 7:30 AM - 8:20 AM


Day 2: SOAWorld 2007/ Virtualization Conference - Introductory Keynote:
Brian Stevens,
CTO and VP, Engineering, Red Hat

The Future of the Virtual Enterprise

The astonishingly rapid rise of virtualization technology has made it a vital component of any Enterprise IT strategy today. And the technology is triggering dramatic changes in product offerings and business practices to support virtualized operational models.

These breakneck speed developments have lead to a plethora of solutions, with the attendant confusion that typically surrounds fast moving technologies. In this presentation Stevens will outline current trends in virtualization technologies and examine their potential impact on, and benefits for, future Enterprise IT deployments. Topics will include tradeoffs between open source and proprietary solutions, hardware integration efforts, deployment models, and long-term, high-volume serviceability/security considerations.

About the Speaker:
Brian Stevens is CTO and Vice President of Engineering at Red Hat. He has over 20 years of enterprise engineering experience in UNIX and Linux technologies, including work as a developer on the first commercial release of the X Window System. Since joining Red Hat's senior management team in 2001, Stevens has been critical to the company's enterprise operating system, storage, and clustering strategies. He now leads the Emerging Technologies group.

Prior to joining Red Hat, Stevens served as CTO of Mission Critical Linux, where he was responsible for corporate strategy, business development, and clustering products. Stevens also spent 14 years at Digital/Compaq as a Senior Member of Technical Staff, where he was responsible for the architecture and development of the Tru64 OS and clustering products, as well as the inaugural release of Digital's TruCluster product. Stevens received his B.S. in Computer Science at the University of New Hampshire and his M.S. in Computer Systems from Rensselaer Polytechnic Institute.

Keynote: Tuesday, Nov. 13th - 7:30 AM - 8:20 AM


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 Who Should Attend?
CEOs and CTOs, senior architects, project managers, Web programmers, Web designers, technology evangelists, user interface architects, consultants, and anyone looking to stay in front of the latest Web technology!
 SOA Is Front and Center in NYC This Week!
According to industry analyst firm Gartner Group, by 2008 more over 60% of enterprises will use SOA as the guiding principle when creating mission critical applications and processes. "Businesses that ignore the potential of SOA will be outpaced by rivals who improve their agility and transform themselves into new kinds of enterprises," says Gartner's Yafim Natis.
 SYS-CON.TV Coverage of SOAWorld Keynotes
Miko Matsumura: Time Oriented Architecture: Evolution by Design?
Brian Stevens: The Future of the Virtual Enterprise
Kevin Brown: Leveraging Desktop Virtualization for Security, Manageability and Usability Beyond the Perimeter
 Video Coverage: SOA World 2007 Power Panel
SOA World Power Panel 2007 with Fred Holahan, Dave Mavashev, Asankha Perera and Ian Thain

ALL NEW FOR 2008 - DataServices World!

DataServices World explores enterprise and Internet computing technologies that enable us to operate with SQL, XML and disparate data sources. The conference presents architectures and solutions for building robust applications and services for transaction processing, information integration and much more!
 Brought to You By: SOAWorld Magazine
SOAWorld Magazine focuses on the business and technology of service-oriented architecture and Web services and targets enterprise application development and management. It is the leader in delivering technical and strategic insights on the worldwide adoption of Web services as the key distributed computing paradigm, as those services are deployed through SOAs.



SYS-CON EVENTS


 Past Events Archive
SOAWorld Conference & Expo 2007 West
www.soaworld2007.com
Virtualization Conference & Expo 2007 West
virt2007west.sys-con.com
AJAXWorld 2007 Conference & Expo West
ajaxoct07.sys-con.com
SOAWorld Conference & Expo 2007 East
soa2007east.sys-con.com
Virtualization Conference & Expo 2007 East
virt2007east.sys-con.com
AJAXWorld 2007 Conference & Expo East
ajaxmarch07.sys-con.com

 SOAWorld 2007 East Delegates Represented...
• AccuRev
• Adea Solutions
• Adobe Systems, Inc [3 delegates]
• ADP
• Aeropostale, Inc
• Aetna
• Akbank Training Center
• American Family Insurance
• American International College
• American Modern Insurance
• Amphion Innovations
• Amplify LLC, Clipmarks [2 delegates]
• Anderson Consulting
• Arrow Electronics [3 delegates]
• Ashcroft Inc
• Athabasca University
• ATS
• Audatex
• Avanade, Inc.
• Avaya Inc. [5 delegates]
• Azul [2 delegates]
• Backbase [2 delegates]
• Bank of America
• Bank of NY
• Barnes and Noble
• Barnex Investment International Limited
• BEA
• Bear Stearns [2 delegates]
• Bendel Newspaper Company Limited
• BizInnovative
• Bloomberg [2 delegates]
• BlueBrick Inc.
• BMC Software
• Boeing
• Bottomline Technologies [2 delegates]
• BP
• Broadcom
• CA [2 delegates]
• CalAmp [2 delegates]
• California Department of Social Services
• Cape Clear
• CareFirst, Inc.
• Car-Part.com [2 delegates]
• Centric CRM [4 delegates]
• Chariot Solutions [4 delegates]
• Chordiant Software [2 delegates]
• Cisco Systems [2 delegates]
• Citrix Systems, Inc.
• City of New York
• Cneils
• Comcast [2 delegates]
• Community Connect [2 delegates]
• Composite Software [5 delegates]
• Conservation International
• Consultant eds / wamventures.com
• Control Module, Inc.
• Corporate Technology Partners
• CorraTech [2 delegates]
• Cortlandt Technology Partners [2 delegates]
• CPUC
• Credit Suisse
• CRIMSONLOGIC PTE LTD [2 delegates]
• Critical Resource Tech
• Crosscheck Networks
• Cyberboom
• Cynergy Systems, Inc. [2 delegates]

   read more...